Have several email addresses, use folders and reply immediately if you can, says Sharmadean Reid
‘Inbox zero” is a mythical status that is merely another way for technology to reduce us to anxiety-riddled slaves to The Machine. It’s almost impossible to achieve, but it’s true that controlling your inbox (and not letting it control you) is the secret to productivity.
If you’re freelance, you probably have several email addresses. Consolidate them into one inbox. I highly recommend an email address for shopping only. A different email address for work will save you weeks of deleting irrelevant messages. If you’ve had an email address since you were 12, as I have, it’s probably 90% spam hell. Don’t attempt the sisyphean task of unsubscribing from it all at once – just do a few at a time.